Travel Alberta's 'Instatrip' Lets You Plan Your Holiday Through Instagram

The Canadian Rockies in Alberta are a visual spectacle that almost defies words. As they say: ’Seeing is believing’. This is why Amsterdam based ad-agency Eigen Fabrikaat developed an Instagram-powered trip planner: the Instatrip through Travel Alberta. The planner asks you to assemble your own trip based on winter activities in Alberta. By letting users pick a new activity every day, the Instatrip plans a road trip through Alberta for you. 

The Instatrip is part of an integrated campaign that promotes winter sports in Alberta, Canada for the Dutch market. And by using user-generated content central to the campaign, it makes the ultimate winter vacation seem very close indeed. The entire campaign is built on impactful online & offline media channels that let these images truly shine.