Trash Bags Get Sexy in New Hefty Ad

This sexy new commercial from U.S. household brand Hefty is already heating up the social-sphere. It has launched its new 'Ultimate' trash bags with a "garbage men gone wild" type of TV spot, marking quite a departure for the brand. Havas Worldwide Chicago developed the concept and BRW's Matthew Pollock directed it. 

Credits

Agency: Havas Worldwide Chicago
Chief Creative Officer, President: Jason Peterson 
Creative Director: Ecole Weinstein 
Art Director: Cam Giblin 
Copy Writer: Tom Houser 
Executive Producer: David Evans 
Producer: Joe Tipre 
Business Manager: Bonnie Hamilton 
Account Director: Vicky Runyon 
Senior Account Executive: Lindsey Cohen 
Assistant Account Executive: Christina Banuelos 
Production Company: BRW 
Director: Matthew Pollock