Transforming Societies with Creativity and Insight

 

3.10pm main stage – Sunday Sept 15th
 

Tony Wright – Chairman – Lowe and Partners & Samir Singh – Global Vice President of Unilever Personal Care
 

In this seminar, Tony Wright, Chairman of Global network Lowe and Partners and Samir Singh, Global Vice President of Unilever Personal Care, team up t...
In this seminar, Tony Wright, Chairman of Global network Lowe and Partners and Samir Singh, Global Vice President of Unilever Personal Care, team up to talk to delegates about how brands with social missions can and should lead the way creatively and make a tangible and lasting impact.

 

What inspires big brands and networks  to create campaigns that can change societies and where do the insights come from?

 

Samir and Tony shall immerse the audience in creative examples from around the world where brands and their agencies have made their mark within societies. Whose social purpose is authentic and whose isn’t? How exactly does a strategy led by a social imperative impact a brand’s awareness and growth?

They will look at examples from around the world including Lifebuoy’s recent Cannes Lions winning campaign from India, ‘Help a child reach the age of five’. Campaigns that show creativity at work, transforming lives.