Trailblazers Leading the Way in Sports and Animation with SEDONA
SEDONA takes pride in its commitment to diversity, and this International Women's Day serves as a perfect occasion to showcase the incredible achievements of its female directors. These directors represent a diverse range of visual arts, including live action, animation, and mixed media, traditionally perceived as challenging fields for women to enter.
Live Action: Sarah Chatfield and Clare Plueckhahn
Sarah & Clare have carved a niche for themselves in the dynamic world of live action, with specializing in slick sports productions and branded content. Their ground-breaking work not only captures the essence of high-energy sports with the likes of brands including Nike, Adidas, New Balance and FIFA, but also challenges stereotypes in an industry where women directors have often been underrepresented. Not only excelling in the advertising space Clare has recently been a part of the producing the documentary Bromley: Light after Dark which follows the life of one of Australia’s most prominent artists.
Kim Wildenburg, managing director and executive producer at SEDONA said, "All of these exceptional directors, continue to push the boundaries in creativity and their visual style is so unique. Sarah is a force to be reckoned with. She’s certainly cemented her name as one of the top directors in the sports genre. I’ve been fortunate to have collaborated with Kylie and Marie for over 17 years, since I was first introduced to their talents, whilst I was EP at Psyop. We produced some great campaigns together over the years, including the playful V Energy tvc that is currently airing in Australia and NZ. I’ve just finished producing two projects back to back with Clare who is such a joy to work with, moving swiftly between motion and stills photography. They are all beyond talented and an absolute delight to work with. It’s a huge honour to be be surrounded by such amazing talent."
Animation and Mixed Media: Kylie Matulick and Marie Hyon of Psyop
Emmy Award winning director Kylie Matulick and Marie Hyon, are at the forefront of animation and mixed media globally, bringing a unique blend of creativity and design-led visual storytelling to the screen. Making up two of the five founders of acclaimed animation studio Psyop, their work pushes the boundaries of visual arts, proving that women can excel in genres that have historically posed challenges for female directors. Being artists in their own right Marie’s work is part of the permanent collection in the Museum of Modern Art in New York as well as part exhibitions in the Bilbao Guggenheim Museum.
