Tracy Hof Joins STITCH

Editor Tracy Hof has inked a deal with STITCH to work on commercial, music video and narrative work. Her credits in the commercial field include Bud Light, Adidas, Sony, Toyota, Xbox and DirecTV.

 

Hof graduated with an MFA from Loyola Marymount University before joining Straight Cut/Santa Monica where work of note includes the Jeff Gorman-directed Lifestyle Choice for Cyberycash that won a Cannes Gold Lion.

 

Hof then worked freelance on commercials and promos for HBO, ABC Family, Ross, GM, AT&T, FuseTV, USA Network. She also handled Episodic TV work including The X Files on FOX before moving on to longer format projects with the feature My Insignificant Other, the documentary Ellen DeGeneres: American Summer and duties editing video content for Madonna’s Drowned World Tour.

 

Hof also produced and edited short and long form projects at Red Car/Santa Monica before her recent stint as Senior Editor at Oprah Winfrey’s OWN network where she handled programming for approximately 80 million viewers.

 

“I’m excited to be a part of STITCH, LA and focus my energy more specifically in the commercial world,” say Hof. “I love to collaborate with directors and helping them find their vision. There is no bigger challenge than finding the essence of the idea in 30 seconds or less.”

 

Hof’s addition follows a flurry of activity for Stitch with Dan Swietlik, Leo King, Tim Hardy, Tad Fatum, Marc D’Andre and Andy McGraw editing content for Porsche, Greenpeace, British Airways, Telstra, VW, Range Rover, Netflix, Audi, ESPN and The Paralympics.

 

Swietlik’s latest for Porsche pays spiritual homage to the classic Boxster, a timeless mid-engined roadster that was introduced to the world in the mid-90s.

 

Directed by Serial Pictures’ Sam Bayer through Cramer-Krasselt/Chicago “School’s Out” follows a magnificent racehorse, a bored school kid and a pristine Boxster itching to rev up their engines. As school bell rings they bolt away in perfect unison, featuring classic cuts from Swietlik that successfully unveil those slick, new curves on the 2013 Boxster.

 

Leo King’s “Homeless Polar Bear” for Greenpeace is also of note, a melancholic tale directed by Partizan’s Michael Geoghegan that embodies the Greenpeace spirit in a powerful way by directly comparing the plight of an Arctic polar bear to that of a lonesome, homeless one on the streets of London.

 

The spot also features music from Radiohead and voice over from actor Jude Law, both offering their services for free. The work exemplifies how beautiful ideas distilled down to their purest form can make for powerful viewing.

 

Olympic-vibed spots for British Airways and Telstra round out King’s latest.

 

Tim Hardy also edited inspirational work for the Paralympics, digging through 70 hours of footage to shape a compelling piece that emphasizes the participants' amazing athletic achievements.

 

Meanwhile, Andy McGraw keeps busy on both sides of the Atlantic cutting campaigns for Netflix, Range Rover and Sky. while his feature documentary 'McCullin' chronicling the world renowned war photographer Don McCullin recently screened at numerous film festivals including Hot Docs in Toronto.