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Music & Sound in association withJungle Studios
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Track & Trace: Marco Baay

09/08/2023
Sonic Branding
Amsterdam, Netherlands
56
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Amp.Amsterdam // The Sonic Branding Company's sound designer on his love for music

There’s almost nothing as personal as music. Look into someone’s record collection, and you immediately know what type of person you’re dealing with within the Amp.Amsterdam // The Sonic Branding Company team, the music flows through our veins. So what better way to get to know us than to take a sneak peek into our playlists?

In this edition, we’re talking to Marco Baay, sound designer at Amp.Amsterdam. 


His impeccable hair, his shiny white jumpsuit, and his larger-than-life personality. I had never seen anything like it. ‘That’s Elvis Presley’, my mom said, who let me pick out a poster at the local bookstore across from my childhood home in Amsterdam-Noord. I quickly found out my dad had an Elvis LP, and when I first heard his music, I was sold. He became my idol, and I still listen to his music to this day. I even have an Elvis tattoo.

Not long after that, I got my own record player. A cassette deck, amp, mixer, and 4 track quickly followed. That’s basically how I started messing around with music. Trying to copy yearly mixes by Ben Liebrand and starting my own radio station for my parents and our neighbour, including programming schedule and all. I used to buy my singles at V&D on Buikslotermeerplein. The trick was to take the price tags from the sales bin and stick them on the top 40 singles. That way, you could afford to get two. I also often hung out at the local hospital's broadcast station in Amsterdam-Noord. One of my colleagues who worked as a jingle composer for the NOS took me to Hilversum, the Walhalla. I was fourteen then and instantly knew: this was what I wanted to do. Unfortunately, the private program to learn radio was out of my parents' financial reach, so I went to the Film Academy’s sound program. They talked about Fellini, Bergman, and The Birth of a Nation during admissions. I had never heard of any of those names. A year later, I knew everything about them. During those days, Jef Nassenstein was on the board of admissions. He asked to hear my recordings and listened to me talk for the rest of the audition. It worked. I got in.

When I was ready to start my internship, I picked up a phone book and started looking for studios to work at. Alfred Klaassen was at the top of the list. After work hours, I used to try and copy his mixes. After 10 of those, he let me tweak his actual mixes. He gave me feedback until he felt it was time to present my mixes to clients. It took five hundred mixes before one of mine got chosen. At graduation, Alfred gave me a business card with my name, officially locking in on a job at his studio.

Photographer and director Jurriaan Eindhoven always told me, ‘Film is the gun, sound is the bullet.’ Even though people are very focused on visuals, sound is the thing that brings your film to life. As a sound engineer, that means opening up my ears, supplying context, and coming up with creative solutions, although much more is possible now. Forty percent of my job is working with people. Finding out what people want, talking about their vision, and bringing that to life with the right voice actors and voice-overs. I am thrilled that the final result exceeded the client's expectations. Especially when the working relationship was pleasant as well.

The beautiful thing about music is that it can relate to a specific situation in your life and leave a mark. ‘Laat Me’ by Ramses Shaffy, could be my motto. I grew up listening to Hazes. My parents played his music non-stop. He was the Dutch Elvis. You could hear the tragedy of his life being reflected in his music. Lost friendships, failed marriages. ‘Zo Heb Ik Het Nooit Bedoeld’ comes close to a situation in my personal life. Hazes wasn’t just a singer. He was a preacher of life. He touches my heart. For a more guttural feeling, I like to turn to Josh Homme. Just counting off and going for it, the romantic notion of practicing in a garage, drinking beer with friends, and getting into a smelly old van to get out there and play shows. I love that stuff. One of my biggest regrets is that I never learned to play an instrument. That’s what I love about bands like the Foo Fighters, Queens of the Stone Age, and Eagles of Death Metal. They’re just doing what they love: playing songs for people like us. Their music is such a nice outlet for me.

Listen to all Marco’s favourites:

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