Toyota Australia has launched the next phase of its integrated campaign ‘In Our Nature’, highlighting its electricification journey over the past 25 years, starting with the Prius. Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.

Created by Saatchi & Saatchi Australia, the campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.

‘In Our Nature’ rolls out across key channels including broadcast, digital, OOH and in-store.

Vin Naidoo, chief marketing officer, Toyota Australia, said: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, adds: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”