Toyota Ad Showcases Unique Talents of Disabled Dancer Dergin Tokmak
The film was created by Dentsu and directed by Adi Halfin
Dergin Tokmak is the subject of Toyota’s new ‘Start Your Impossible’ film, directed by Adi Halfin – one of ten remarkable stories of strength and adaptability, produced by Hamburg based company, Rejell.
In honour of their shift to a mobility company, Toyota’s ‘Start Your Impossible’ campaign was officially launched on February 8th - celebrating eight years of Olympic and Paralympic sponsorship, and their unwavering commitment to the spirit of encouragement, challenge and progress. The series features Paralympic and everyday athletes, embodying the values of humility, hard work and sheer resilience.ha
Adi Halfin directs the story of Turkish originated Dergin Tokmak. Aged one, Tokmak contracted polio, a disease that left him with very limited use of his legs. Little did Tokmak let this phase him however. His strength staggering, Tokmak began his career as a dancer by designing his very own, unique style of movement. Bold and mesmerising, here is a story of challenge and perseverance, but more so one of joyful expression and striking freedom through movement. Today, Tokmak is a world renowned break-dancer and acrobat, on crutches, like no other.
Director Adi Halfin said: “It was important for me to portray Dergin as a strong person - both physically and spiritually, and to show the hard physical work, together with the fun and enjoyment of dancing. Both Dergin and I have a strong connection to old-school hip-hop, so working with the archive footage of his B-boy period was just pure fun.”
‘Start Your Impossible,’ Toyota's first-ever global marketing campaign, continues to roll out in 27 countries, having begun at the launch of the Olympic and Paralympic Winter Games PyeongChang 2018.
Adi Halfin (Lief)
Sébastien Ramirez, Ariff Uzun, Navid Mengis (Dancers)
Björn Lennart Hübscher
Post Production / VFX
Post Production Company:
Slaughterhouse - SLGH
Florian Staerk, CHIMNEY
Play D!s - Georg Von Dem Bussche, Hindukush Musik - Jamil Samimi