Tough Guy Danny Trejo Snuggles up with Lambs in Huggies Ad

Huggies has joined forces with iconic actor, Danny Trejo, for the launch of its latest ad campaign for the new and improved Huggies Snug & Dry diapers. In this surprising collaboration, Trejo, known for playing the ‘tough guy’ on screen, embraces his softer side to showcase the unexpected and ultra softness of the improved Huggies Snug & Dry diapers. 

Trejos’ real-life soft side, juxtaposed with his tough guy image, make him the ideal person to communicate the unexpected softness of Huggies new and improved Snug & Dry diapers. His role in the campaign highlights the contrast between his hard-edged persona and the soft, gentle qualities of the Snug & Dry diapers, showing that softness can come from the most unexpected places.  

The ad begins with Trejo walking through a baby’s first birthday party. After effortlessly ripping a piñata in half and squeezing fresh orange juice into a glass with his bare hands, he’s handed a box of Huggies Snug & Dry diapers. As he touches the diaper, time slows, and the scene shifts to a surreal moment with lambs “baaa-ing” over soft, angelic music. Utterly transported by their unexpected softness, Trejo can’t stop caressing the diaper. Suddenly, the moment snaps back to reality, with the party watching him in stunned silence. Trying to save face, Trejo quickly returns to his gruff demeanor. 

“We are thrilled to be working with the legendary Danny Trejo for this campaign,” said Andrea Zahumensky, Kimberly-Clark North American president of baby and child care and mom of three. “While immediately recognised as the ultimate tough guy, Danny is anything but.  His presence adds a delightful surprise and helps us bring to life just how soft the new and improved Huggies Snug & Dry really is.”