senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Toronto Argonauts' Mike Bradwell Faces His Fear at 116 Stories

07/11/2014
Advertising Agency
New York, USA
16
Share
Lowe Roche orchestrates Canadian Cancer Society fundraiser

As a wide receiver for the Toronto Argonauts, Mike Bradwell isn't afraid of much - except heights. To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Bradwell decided to pledge $2,500 to face his fear of heights by doing the CN Tower EdgeWalk. 

Bradwell has met his fundraising goal and now you can see him face his fear of heights, at 116 stories above the ground, as he walks outside and around the circumference of the CN Tower's main pod. 

​The ​Fearless Challenge ​was ​created by​ Toronto-based​ Lowe Roche for the Canadian Cancer Society.




SIGN UP FOR OUR NEWSLETTER
Work from MullenLowe U.S.
ADC 104 ALL VIGNETTES MLDS
ADC Annual Awards
27/01/2025
16
0
ADC 104 DESIGN OVERVIEW MLDS
ADC Annual Awards
27/01/2025
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0