Tool Shows What Small Can Do For Mini

Sometimes big things come in small packages. Tool Director Geordie Stephens offers some action-packed examples of that timeless adage in a new spot for MINI. 

 

Together with agency Butler, Shine, Stern & Partners, Tool put a new spin on an ageless design classic. Combining vintage footage of minis past with shots of fleet-footed shorties and surprisingly powerful small animals, the spot sets out to prove that size isn’t everything.

 

View the spot here: http://bit.ly/QxbZC6

 

Credits:

Client: MINI USA

Spot Title: "Win Small"

Air Date: July 2012

 

Agency: Butler, Shine, Stern & Partners

 

Production Company: Tool

Director: Geordie Stephens

Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier

 

Editorial Company: Beast SF

Editor: Doug Walker