Sometimes big things come in small packages. Tool Director Geordie Stephens offers some action-packed examples of that timeless adage in a new spot for MINI.
Together with agency Butler, Shine, Stern & Partners, Tool put a new spin on an ageless design classic. Combining vintage footage of minis past with shots of fleet-footed shorties and surprisingly powerful small animals, the spot sets out to prove that size isn’t everything.
Credits:
Client: MINI USA
Spot Title: "Win Small"
Air Date: July 2012
Agency: Butler, Shine, Stern & Partners
Production Company: Tool
Director: Geordie Stephens
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier
Editorial Company: Beast SF
Editor: Doug Walker