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Tool Shows What Small Can Do For Mini

24/07/2012
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Vintage and modern footage come together for a design classic

 

Sometimes big things come in small packages. Tool Director Geordie Stephens offers some action-packed examples of that timeless adage in a new spot for MINI. 
 
Together with agency Butler, Shine, Stern & Partners, Tool put a new spin on an ageless design classic. Combining vintage footage of minis past with shots of fleet-footed shorties and surprisingly powerful small animals, the spot sets out to prove that size isn’t everything.
 
View the spot here: http://bit.ly/QxbZC6
 
Credits:
Client: MINI USA
Spot Title: "Win Small"
Air Date: July 2012
 
Agency: Butler, Shine, Stern & Partners
 
Production Company: Tool
Director: Geordie Stephens
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier
 
Editorial Company: Beast SF
Editor: Doug Walker
 

 

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