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Tony Hertz Will Host 'Beyond the Comfort Zone' Workshop at ADFEST

lbbonline.com, 8 months ago

The acclaimed creative workshop features a unique approach to radio

Tony Hertz Will Host 'Beyond the Comfort Zone' Workshop at ADFEST

ADFEST is pleased to announce that Tony Hertz is returning to Thailand this year to host his renowned workshop: Radio 4 Art Directors Beyond the Comfort Zone.

The session is a two-hour version of the acclaimed creative workshop that Hertz has conducted in 42 countries. It features a unique approach to radio, which helps creatives push their boundaries and break out of the ordinary, while at the same time using skills they already have. These skills are equally applicable to podcasts and digital media audio. 

“There was no Radio Grand Prix at ADFEST in 2014 or 2015. There were also no Gold Lotuses awarded in 2015, and no awards in nine categories! Agencies are more awards-conscious than ever before, and radio is still a significant advertising medium, so why is this the case?” asks Hertz.

“Maybe it’s because there’s been so much concentration on learning, polishing and advancing the new skills of the digital-online-mobile-social-content age, they’ve forgotten that radio skills also need to move forward. The objective of this workshop is to help art directors and copywriters do exactly that.”

Hertz remains the only winner of both Yellow and Black D&AD Pencils in Radio, and the only person to serve three times on the Cannes Lions Radio jury. He is based in Manila.

Radio 4 Art Directors Beyond the Comfort Zone will take place on Friday 18th March 2016 from 10:45am to 13:00.

Registration is free, however interested applicants must register in advance. You must be a registered delegate of ADFEST 2016 to attend this workshop, which is open to a maximum of 30 delegates on a first-come-first-served basis.

To register, please download, complete the Registration Form (downloadable here) and send to krit@ADFEST.com. Please note that registration is not confirmed until you receive a confirmation notification from ADFEST.

To purchase Delegate Passes to ADFEST 2016 – which runs from 16th to 19th March in Pattaya, Thailand – visit www.ADFEST.com