Toby Allen & Jim Hilson Promoted to Deputy ECDs at AMV BBDO
AMV BBDO have strengthened their creative leadership team with the promotion of Toby Allen and Jim Hilson to Deputy ECDs.
Toby and Jim have led the transformation of Essity into the UK’s most awarded account at Cannes - breaking taboos and shaping culture with Bloodnormal, Viva La Vulva and red.fit for Bodyform, as well as Keep Control for Tena Men. They are also creative leads on the recent headline-grabbing #addresspollution campaign, disrupting the London property market to raise awareness of air pollution.
In 2014 they launched ‘Hatch’, a creative academy to draw in a more diverse talent pool to AMV, and in 2018 their efforts were recognised by Management Today, naming them alongside FTSE 100 CEOs as 'Agents of Change' for workplace equality.
Prior to joining AMV BBDO in 2012 they worked at W&K, producing Honda ’Spark’ and Nike 2012 Olympics work, and at BBH, creating multi award-winning campaigns for Audi, Barnardo’s, and Levi’s.
They are the 7th most awarded Creative Directors in the world this year, with back-to-back Cannes Titanium Lions, a D&AD Black pencil, and a career haul of over 20 Grand Prix and Best in Shows at Cannes, One Show, Clios and other global awards.
Allen & Hilson will work with CCO Alex Grieve and ECDs Nadja Lossgott and Nicholas Hulley, with a focus on leading AMV’s new creative incubator and unlocking creativity throughout the agency.
Hilson says: “AMV BBDO is making the kind of work that people outside of the industry talk and care about. We look forward to doing more of that.”
Allen adds: “The only way you get to that is by tapping into everyone’s creativity, right across the board. So that’s what we’ll be working to do.”
Alex Grieve, CCO at AMV BBDO, comments: “I want to lead by creating a world-class leadership team: a Cabinet of the very best creative minds. I couldn’t be happier Toby & Jim are now working with me. I love them to bits: they have big brains, even bigger hearts and now a hugely deserved big job.”
