TMW Unlimited Puts Sony Xperia XZ to the Test with Explosions of Colour
Sony Mobile has released its new integrated global campaign which went live on 1st June. TMW Unlimited created video content which was born out of the desire to bring to life the incredible features of the latest flagship Xperia XZ Premium smartphone – with its industry leading image capture, display and audio features.
With the help of budding young minds as well as inventor and YouTube sensation Matthew Perks, TMW Unlimited conducted exciting experiments using Sony’s Xperia XZ Premium – the wonder of the results seen through the inquisitive eyes of a child.
In ‘Paint vs Statues’ a stark, white gallery of magnificent marble statues gets a colourful awakening as paint-filled balloons hit them from all directions. The XZ Premium captures every splatter in crisp detail with its incredible 960 frames per second thanks to its unrivalled Super slow motion capabilities.
‘Balloons vs Cacti’ captures the frenzied moment the two objects are introduced. The inquisitive kids watch on through the device’s crisp and colourful 4K HDR display as the balloons descend to their spikey fate.
And in ‘Powder vs cymbals’, the incredible quality of the High-Resolution Audio is displayed in a visual and audio spectacle featuring a violinist, cymbals and pellets of powdered paint. Beautiful chaos ensues.
Lisa Kelly, Head of Global Digital Communications at Sony Mobile Communications, said: “The digital content really does justice to the genuinely market leading and innovative features within the Xperia XZ Premium. It’s beautifully brought to life in a way that’s instantly recognisable as Sony, while providing a fresh and unique perspective through the eyes of children.”
Graeme Noble, Creative Director at TMW Unlimited, said: “There aren't many things that bring back child-like wonder in grown ups these days, but the Super slow motion, 4K HDR display and Hi-Res Audio in the Xperia XZ Premium can – hence our mini scientists being the perfect choice to showcase them. No one has done anything quite like this before and MindsEye not only accepted our ambitious challenges, they ran with them. Much of the filming came down to a few nerve-racking split seconds captured in Super slow motion. Nail biting, yes, but the results were worth it.”
With the help of influencers, the thumb-stopping content is set to get people talking across a range of digital and social channels, before running on TV across the UK, France, Poland, Sweden, Denmark, Finland, Norway and more. Backed by print and out-of-home executions in selected European countries.
Photographer: David Oxberry & Joshua Bond
Producer: Natalie Price
Account Director: Chris Hughes / Abigail Patience
Copywriter: Brittony Collins
Art Director: Fluff Higgins
Planning Director: Dan Bowers
Creative Director: Graeme Noble
Creative Agency: TMW Unlimited
Media Agency: MediaCom in UK
Music and Sound
Sound Design: Arge @ Envy
Editor: Pitch and Sync
Edit Company: Tristram Giff
Post Production / VFX
Post Production House: The Mill
DOP: Dan Holland
Producer: Max Yeoman/MindsEye
Director: Charlie Phillips
Category: It, phones, Av and computers , Phones
Genre: In-camera effects , Tabletop