Wed, 10 Aug 2022 10:13:21 GMT
Announced today, integrated creative agency TMW Unlimited, part of agency group UNLIMITED, has hired Rob Watt as managing partner - performance marketing. Rob joins from The Kite Factory, where he was managing partner and international managing director.
Reporting to Chris Mellish, the CEO of TMW Unlimited and head of UNLIMITED’s marketing division, Rob will be responsible for all Performance Marketing efforts across its offices in London, Bristol and Reading.
With over 25 years’ experience, Rob has worked with some of the world’s biggest brands including Asda, Tourism New Zealand, Ralph Lauren, Weight Watchers, Standard Life, Starwood Hotels & Resorts and UNICEF.
Over the four years at The Kite Factory, Rob ran the UNICEF global account leading both consulting and activation services. He also set up and managed The Kite Factory’s creative production and CRO practice and led the successful implementation of the agency-wide dashboarding project.
Rob also spent over a decade working at Razorfish, building the UK media department as media director before becoming UK managing partner and European media director.
Chris Mellish CEO, TMW Unlimited said, “Our people have consistently delivered great work for our clients and I’m very happy Rob has joined our team at such a pivotal time. He is a hugely talented individual and shares our belief that for clients to thrive in today’s complex marketing landscape they need ideas that work across the entire customer journey and must be grounded in human understanding.”
Rob Watt added, “It has been incredible to see TMW Unlimited evolve and grow over the years. What attracted me to this role is their integrated offering that ensures complex opportunities and challenges can be addressed at scale and at speed. What truly sets them apart is their 120-strong community of neuro, behavioural and data scientists from UNLIMITED’s unique Human Understanding Lab.”view more - Hires, Wins & BusinessTMW Unlimited, Wed, 10 Aug 2022 10:13:21 GMT