TMW Launches Culture-Led Creative Arm TMW Tomorrow

Left to right, Emma Norman, managing director, TMW; Olivia Wedderburn, executive social and influence director, TMW Tomorrow and Abbie Hughes, head of consumer, TMW Tomorrow.

Today, TMW has launched TMW Tomorrow, a new culture-led creative specialism bringing together social, PR and influencer expertise from TMW and Fever.

In recognition of the increasingly blurred lines between social, PR and influencer, TMW Tomorrow will marry TMW’s longstanding social and influence expertise with Fever’s PR and communications heritage.

The multi award-winning specialisms have already been working together successfully, with a string of new business wins including flagship integrated accounts across consumer technology and travel and growth with existing clients.

The combined team has also been integral to UNLIMITED’s ongoing success in winning flagship government briefs that cover both social and PR. 

By bringing social, PR, influencer, content and community management into one team, TMW Tomorrow will be able to capitalise on new opportunities whilst remaining central to TMW’s wider integrated proposition.

Led by Olivia Wedderburn, executive social and influence director and Abbie Hughes, head of consumer, both will report into Emma Norman, managing director of TMW.

Olivia Wedderburn, executive social and influence director, TMW Tomorrow said, “Agencies that see themselves as being only social-first or PR-led are building unnecessary barriers for their clients. As the old saying goes, ‘when all you have is a hammer, every problem starts to look like a nail’. At TMW Tomorrow, we’re lucky to have more tools than my dad’s garden sheds. This collaboration has evolved quickly from a casual situationship to becoming cherished partners, and we couldn’t be more excited to harness and create cultural moments for our clients.”

Abbie Hughes, head of consumer, TMW Tomorrow said, “The storytelling journey for brands is more fluid and fast paced than it’s ever been. News breaks on social. Social comments and commentary become news. Earned coverage can live on social feeds and earned input can help social content stretch further. Handled well, this means an enormous opportunity for brands to reshape the way they connect with their audiences. Our expertise puts us in the perfect place to be at the heart of this world.”

Emma Norman, managing director, TMW said, “We want to ensure we’re built to deal with the opportunities and challenges our clients face – not the ones they used to have. All the data shows that social is the fastest-growing area of the industry, and it’s always been central to our proposition. It’s a no brainer for us to bolster our existing brilliance in this area. This combination is already thriving on client work – by integrating and empowering them to do even more, we think we can steal a march on our competitors.”