TK Maxx Invites Customers into an Online World in Glittering Ad

In her latest campaign, director Lou Escobar loudly reaffirms that TK Maxx does, in fact have a website. The hyper-real, flashy and glittering visuals follow a woman staring at her phone until the moment of shock when she discovers the site. Word of mouth spreads like wildfire as the cast of eccentric characters, enveloped in a surreal aesthetic and soundscape, exclaim in the revelation of TK Maxx’s website. The campaign was made in collaboration with Wieden+Kennedy London.

Lou explains more about the campaign, "The new technology I've used was a bolt to have a nice moment of slow motion. It is very impressive on set. I really enjoyed it. Before and during the shoot, I've been collaborating with the postproduction team at all times, which was super helpful in getting the campaign where we wanted."

"I wanted to create a painting like a renaissance. I was obsessed with the lighting and colours. I also love the agency and client shared with me the vision about the casting. It was a very great collaboration where almost everything was possible."

"Also, I'm a big fan of Tarantino, so most of the people there can actually be characters from Kill bill, for example."