‘Tis the Season to Be Purple in Cadbury Chocobakes Cakes Christmas Campaign

Cadbury Chocobakes Choc layered cakes, Mondelez India’s latest offering is all set to spread the Christmas cheer! With the festivities in full swing, Cadbury Chocobakes Cakes is launching a campaign to celebrate Purple X-mas. 

Keeping the holiday spirit alive, the campaign has an innovative AI banner which makes any Christmas related content on Google an ad for Chocobakes Cakes. The feature is available in the top 15 cities and is called an in-image AI banner. Additionally, Cadbury Chocobakes has collaborated with well known content creators Hoezayy and Chinu Vase to celebrate the warm parent-child dynamic. The multifaceted campaign also explores tie-ups with content platforms like Terribly Tiny Tales (TTT), LBB and Gobblegram. Taking it a step ahead, the brand will also give their fun and scrumptious Purple X-mas creatives on social media to engage with consumers through User Generated Content (UGC).