Tiny Bullet Joins The Salmon

The Salmon has announced the official signing of uber-talented director Tiny Bullet, an exceptional creative voice originally hailing from our ally across the pond. Also known as Tina Bull —but at The Salmon, we only maintain a cordial respect for birth-given names.

Tiny Bullet’s frames strike a perfect balance between memorable and meticulous. Her intuitive approach to casting and deft ability to weave humour into her narratives are as admirable as they are a pleasure to watch.

“Tiny’s work is a beautiful contradiction—meticulously crafted but never overwrought, emotionally resonant without taking itself too seriously,” said Adam, co-founder of The Salmon and one-half of the directing duo Adam & Dave. “Whether it’s a talking animal or a human smashing stereotypes, her characters always strike a universal truth—and still manage to make you laugh. We’re not sure how she does it, but we’re very glad she does.”

Tiny’s films are as eye-catching as they are entertaining. She has directed commercials for high-profile brands, including McDonald’s, Tesco Mobile, O2, Flipz, BBC, Kellogg’s, Intel, and eBay. Her work for 02 will have you happily singing "Where the hell my phone?" (on repeat), laughing and sympathising through cringeworthy account security woes for GoCart, and genuinely wanting to roll into battle on a bladed chariot after watching QuickBooks.

Never one to shy away from winning awards while making emotionally resonant work, she has been recognised by the Webby Awards, Clio Awards, APA Show, the Sharks, and the Art Directors Club of Europe.

View Tiny Bullet’s reel here.

“Tiny’s films hit hard and look great doing it. She strengthens The Salmon’s roster and raises the heavy, collective bar labelled ‘directing’, proudly displayed at Salmon HQ,” said Dave, the other half of The Salmon’s directing duo Adam & Dave. “We’re lucky to have her—even if it does make the rest of us feel like we should try a little harder.”

Prior to her career as a director, Tiny was a sought-after motion and animation designer, creating entire visual worlds at a whim. Her expertise as a professional multi-media visual artist and photographer, in addition to her celebrated directing career, is visible in her artful composition in every frame.

So, welcome, Tiny Bullet. The Salmon couldn’t be happier to have you aboard.