Time's up for drug drivers in new Motor Accident Commission campaign via KWP! Adelaide
A new integrated campaign via KWP! Advertising
for the Motor Accident Commission of South Australia (MAC), aims to
reduce the incidence of drug driving on South Australian roads.
The
campaign is appearing on television, radio, online, out-of-home and on
MAC's network of roadside billboards throughout regional South
Australia.
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MAC General Manager of Road Safety, Michael Cornish says the frequency of fatal crashes where
drivers and riders are testing positive to illegal drugs is on the
rise. Says Cornish, "Around 24% of those killed in road crashes over the
last two years returned a positive test. Drug driver detection rates
are also on the rise with positive results being returned in around 9%
of tests compared with 2.5% in 2008."
MAC is the voice of road safety in South Australia and while they do not condone the use of illegal drugs, they see a compelling need to provide information around the length of time drugs stay in your system and can be detected by police drug driving tests.
"We're certainly not saying it's okay to take drugs but people are taking drugs and we just want them to stay off the road. For their sake and the sake of all road users," adds Cornish.
Says KWP! Account Director, Tristan Glover: "By educating the public about how long drugs stay in the system, we can hopefully stop people from drug driving and prevent drug related fatalities on our roads."
Agency: KWP! Advertising, Adelaide
Creative Director: James Rickard
Creative Team: Corey Swaffer, Michael Gagliardi
Account Team: Tristan Glover, Carmel Alfano
Strategist: David O'Loughlin
Agency Producer: Georgina Toole
Director: Grant Lovering
Producer: Lincoln Wogan
Production House: Resin
Sound Studio: Final Sound (Craig Conway), Mattrixx (Matt McKenzie-Smith)
Retoucher: Limehouse
Head of Art: Fiona Beauchamp
Finished Artists: Nigel Wapper, Dan Parsons
Client Team: Richard Blackwell, Julia George
MAC is the voice of road safety in South Australia and while they do not condone the use of illegal drugs, they see a compelling need to provide information around the length of time drugs stay in your system and can be detected by police drug driving tests.
"We're certainly not saying it's okay to take drugs but people are taking drugs and we just want them to stay off the road. For their sake and the sake of all road users," adds Cornish.
Says KWP! Account Director, Tristan Glover: "By educating the public about how long drugs stay in the system, we can hopefully stop people from drug driving and prevent drug related fatalities on our roads."
Agency: KWP! Advertising, Adelaide
Creative Director: James Rickard
Creative Team: Corey Swaffer, Michael Gagliardi
Account Team: Tristan Glover, Carmel Alfano
Strategist: David O'Loughlin
Agency Producer: Georgina Toole
Director: Grant Lovering
Producer: Lincoln Wogan
Production House: Resin
Sound Studio: Final Sound (Craig Conway), Mattrixx (Matt McKenzie-Smith)
Retoucher: Limehouse
Head of Art: Fiona Beauchamp
Finished Artists: Nigel Wapper, Dan Parsons
Client Team: Richard Blackwell, Julia George
