Tiffany & Co. Launch #TiffanyLock Content Campaign in Time for Valentine’s Day

Today, Tiffany & Co. has launched a new content campaign #TiffanyLock, produced by Miroma Group owned premium content agency; TwelveA.M., to promote its new Tiffany Lock Bangle and Earrings to markets in the UK, EMEA, and APAC, in time for Valentine’s Day.

The new #TiffanyLock mixed media campaign, was shot across multiple territories with local talent, and features stars of cult favourite TV series The White Lotus; Beatrice Grannò and Simona Tabasco as well as Ncuti Gatwa and Yasmin Finney among others.

The campaign, which will live across Tiffany & Co.’s Instagram and will roll out over the next few weeks, features video, still imagery, and audio notes to develop a holistic form of storytelling that feels intimate and evolved beyond traditional creator content. The content adopts nostalgic and intimate artefacts of connection and friendship from each talent; with handwritten notes, photobooth strips, boarding passes, drawings and poems, demonstrating a level of depth within the storytelling.