Tic-Tac-Tips: Shake it up
Not To Scale and award winning directors Ubik are proud to announce two tic tac topping new adverts created for Krow Communications and Tic Tac.
Working with Creative Director Nick Hastings and creative team Darryl George and Jon Mitchell, Ubik’s very own Nick Losse and Ste Dalton came up with creative solutions to make timely transitions and humorous moments.
Losse said: “This was a sweet little project - one of those where everything falls into place. The crew - from the 2d animators to the artworkers, to the stop-motion animators, were world class. Shooting stop-motion down at Clapham road is always a joy, and the boys at Krow just let us get on with it. Simple, clean and fun - we could do with a few more like that!”
A solid team of first class stop motion talent was brought in fresh from the set of ‘Frankenweenie’ to investigate the best methods of working and to achieve the desired look. Art workers started work 2 weeks ahead of the shoot laying out key designs, making the shoot less complicated to navigate.
The stop motion was shot at Clapham Road studios working over three days with a team of three animators positioning Tic Tacs frame by frame. The team worked with over 100,000 Tic Tac’s to painstakingly create magical frames depicting everything from putting Tic Tacs in your pocket and shaking your booty to make sounds of the maracas to joining a queue and shouting conga.
Keep your eyes tic-tactically peeled over the coming weeks.
Credits
EXECUTIVE PRODUCER: DAN O’ ROURKE
PRODUCER: LISA HILL
PRODUCTION MANAGER: KELLY FORD
DIRECTOR: UBIK
CAMERAMAN: MATT DAY
CAMERA ASSIST: TOBY GOODYEAR
ANIMATOR: MARK WARING, BRIAN HENSON, ANDY BIDDLE
ART DEPARTMENT: ANDY GENT
COMPOSITERS: ANDREW BAYLISS, ALASTAIR BROTHERSTON, DYLAN WHITE, JESSE RICHARDS
ARTWORKERS: LIN SOOK, BUZZ CHEN
AGENCY PRODUCER: SAM MYERS
CREATIVE DIRECTOR: NICK HASTINGS
WRITER: DARRYL GEORGE
ART DIRECTOR: JON MITCHELL
ACCOUNT DIRECTOR: CHRIS HURDISS
ACCOUNT MANAGER: CHARLOTTE COOKE
