Three’s a Crowd with Warburtons Pancakes
Warburtons, the UK’s no. 1 Bakery brand, launches its biggest campaign for their extended pancake range. Created by WCRS, this latest work is the next instalment of the ‘From Our Family To Yours’ campaign and focuses on Warburtons’ refreshed pancakes range, which now features two new flavours; ‘Chocolate Chip Cookie’ and ‘Cookie’ Pancakes.
The campaign will be spearheaded by a new TV commercial directed by James Griffiths (Moxie Pictures). ‘Three’s a Crowd’ is a touching tale of young love, featuring a boy called Harry who loses his best friend Madison to the new boy in town. Madison’s head is turned by Kai who shows her a range of delicious new toppings for her pancakes, highlighting their versatility. Just when Harry thinks he’s lost Madison for good, she sees through Kai and realises which boy (and pancake) is perfect for her.
The inspiration for the letter writing concept came from the fact that Jonathan Warburton, a fifth generation family member and Chairman of Warburtons, receives a huge volume of personal correspondence from consumers every week about his bakery products.
The TV commercial will be accompanied by several appetising outdoor executions. All channels drive through to the Warburtons’ Facebook page where an ever-growing fan base will be given the chance to discover more pancakes possibilities! Simultaneously a regional press and TV campaign for Warburtons Crumpets will also launch in Scotland.
Megan Harrison, Warburtons Portfolio & Brand Director said: “We’re delighted to be launching our latest campaign which continues to position Warburtons as a bakery brand with an exciting range for families, appealing to consumers today as well as in the future.
Our latest advert will introduce consumers to the world of pancake possibilities and looks to explode the usage of Pancakes by showing how busy family can enjoy pancakes at any time of the day, hot cold, or topped.”
Billy Faithfull, Creative Director, WCRS said: “Growing up is hard. That’s an unassailable truth. There will be heartbreak and loss. Whoever you are, there will always be bigger, cooler, better looking boys than you ready to steal the heart of the girl that stole yours. In a world of white-washed ad-families, it takes a bold client to allow its agency to explore this insight with its consumers, and some very clever writing and storytelling to weave a range of seriously tasty and versatile pancakes into the narrative. All is not lost, of course, and as the little lad in the ad says, life is just like the Warburtons Pancakes range, full of endless possibilities, and things don't always turn out the way you think they will.”
