Three Business has launched its first ever brand campaign targeting busy business leaders and owners. Life Happens While You Work, highlights the increasingly blurred lines between life and work experienced by many of the 5.6 million small and medium-sized enterprises (SMEs) in the UK.

The campaign, developed with Wonderhood Studios, will be running as a series of radio, digital and OOH adverts between 17th April and 30th June, that tap into the everyday work/life moments where fast, reliable connectivity is needed most. Whether it’s approving financial forecasts to updating your kids’ bedtime playlist,  Three Business is there with connectivity solutions to enable customers to ‘do it all on the big network for business’.

The adverts are based on insights from Three’s research panels, which found that business decision makers are feeling busier than ever and are on the go non-stop. With multiple ‘plates’ to be spun across their work and personal lives, SMEs are looking for a big network that meets all their needs with ease.

The campaign is designed to raise overall awareness of Three’s business offering as a whole to help them grow market share – cutting through a busy sector with a campaign that resonates with and engages business decision makers.

Since launching in 2019, Three Business has delivered industry leading products and services to market.

Aidan McClure, creative director from Wonderhood Studios said, “Another razor sharp insight from the network that really gets its customers, this time for business. The work beautifully captures this bonkers always on world that we’re all living in… Actually, sorry, I’ve got to go, my mum’s calling.”

Aislinn O’Connor, marketing director at Three said, “This campaign highlights how work life and home life have blurred for busy people and whether you’re approving budgets or sorting a weekend away, you need fast, reliable connectivity. Our campaign shows business decision makers that they can do it all with Three’s super-fast 5G.”