thortful's Father’s Day Campaign Shows How to Gain Dad’s Approval

UK leading online greeting card marketplace thortful have launched their latest ‘really really really thortful’ campaign, this time, for Father’s Day.  

The campaign, created and produced by independent creative agency isobel, shows people how to win their Dad’s approval, by giving them a thortful card.

The campaign includes ‘Dad’s Approval’ film content, for VOD, social and digital channels, as well as a consumer confessions content series, featuring comedian Mike Shepard, which will be activated through TikTok.

The work was written by isobel’s Tom Dyson and Lance Boreham, produced through isobel Productions, and directed by Rob Fletcher and Chan Spencer.  

Sarah Pearce, customer and brand director at thortful, states:  “thortful are a different and more creative kind of card company than the rest of the category.  And whilst the category often does the obvious, we like to do what’s real and human, to stand out from the crowd.  Just like our cards do.  This year we’ve established a new brand strategy and positioning, and our Father’s Day campaign helps us build on this further, in a playful, insightful, and entertaining way.”

Rob Fletcher, executive creative director at isobel says:  “All of our work for thortful has been based on simple human truths, and that’s exactly what we’ve done for Father’s Day.  Deep down, we all seek our Dad’s approval, and we wanted to dramatise this in a simple and funny way, that is tailor made for social and digital channels”.

thortful are an online marketplace, offering thousands of unique cards created by small independent designers, as well as heartfelt gifts. The company was founded and is owned by entrepreneur Andy Pearce, who previously founded PowWowNow.