Last week saw the release of Thomas Cook's latest TV advert, and if this doesn't put a smile on your face then we don't know what will (other than Christmas day of course).
The spot, created by Albion & directed by The Sweet Shop's Mark Albiston, features a freestyle-dancing lad as he busts his moves across the poolside - all while sporting a plastic shark fin on his back.
Thomas Cook's new campaign includes four TV ads (which will also run in cinemas during showings of Star Wars: The Force Awakens), radio spots, and national press and outdoor executions.