This Striking Print Campaign Offers a Helping Hand to the Homeless

The number of homeless people in France has dramatically increased during recent years (+58% since 2001), especially in major cities. To help reverse that trend, NGO Entourage has developed an app connecting caring people to the homeless to fight against the emotional exclusion of those who have nothing.

Homeless people need help and consideration more than money - people that can help them with specific needs that they have, such as help writing a CV or toothpaste - all via the app.

The purpose of the campaign is to awaken consciences by challenging the public with a series of impactful print ads that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style - by renowned French photograph Marc Gouby - is there to underline the dramatic reality and the emergency of that situation.