This STD Testing Campaign Proves It’s Hot to Get Checked

Most of the festival-goers engage in short term relationships without considering STD testing or protection, as they fear judgement from their "partners". For them, MedLife, the national leader in healthcare services, launched the first mobile STD testing centre that delivers results on the same day. 

The premiere involved a medical drone that transported collected samples, so if you fall in love during the day, you would get results just in time…to have responsible fun at night.

To raise awareness about the importance of testing, those who got checked received bracelets to spread the campaign message, "Tested is Hot". The goal was to normalise discussions about STDs and sexual education, transforming embarrassment and fear of judgement into confidence, responsibility, and openness.

In a context where 52% of young people in Romania report having unprotected sex and 9 out of 10 are exposed to risky behaviours regarding sexually transmitted infections (STIs), with sexual education still being a taboo subject, the initiative breaks the barrier of shame and truly opens the conversation about STIs and sexual health.