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This Shocking Christmas Storefront Display Isn't What It Seems

FCB US, 9 months, 3 weeks ago

FCB Toronto's display window offers glimpse into the rise in domestic violence over the holidays

This Shocking Christmas Storefront Display Isn't What It Seems

Did you know there is a 30% surge in domestic violence against women during the holidays?

On Sunday, FCB Toronto debuted a unique holiday window display, called “The Window Project,” an interactive store window that helps illuminate the horrifying realities of violence against women during the holidays, to raise awareness and generate funds for women and families impacted by this issue in Canada.  

Created in partnership with two Ontario-based women’s shelter organizations “The Window Project” features a familiar Rockwellian holiday scene will be displayed with a startling twist: one in which an animatronic mannequin woman and her children are the victims of domestic violence. Instead of just being bystanders to the violence, holiday shoppers will be able to stop the violence for 60 seconds by donating $5 CAD to OAITH and Yellow Brick House via SMS.  

Creative Agency

Chief Creative Officer: Jon Flannery

Creative Director: Jeff Hilts, Nancy Crimmi-Lamanna

Copywriter: Nancy Crimi-Lamanna

Art Director: Jeff Hilts, Naeem Walji

Head of TV / Production: Tony De Sousa

Group Account Director: Anabella Mandel

CEO: Tyler Turnbull

Creative Agency: FCB Toronto

Strategy Director: Heather Segal

Head of Technology: Corey Messom

Project Manager: Lindsay Hann

Production Manager: Rea Kelly

Digital Strategy: Emma Cunningham

Strategy: Spencer MacEachern

Director of Communications Strategy: Stephanie Sipe


Edit Assistant: David Larocque

Edit Company: School Editing

Editor: Lauren Horn

Executive Producer: Sarah Brooks, Emily Torontow

Production Company

DOP: Jorge Vasconez

Category: Charity , Corporate and social

Genre: Experiential