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Creative

This Pizza Chain Has Turned Takeout Pizza Savers into Mini Patio Sets

john st. campaign for Boston Pizza follows up the brand’s ‘pizza in bed’ innovation

This Pizza Chain Has Turned Takeout Pizza Savers into Mini Patio Sets

The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.    

From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.


Introducing: The Pizza Patio Set

“Patio season is a big deal for Canadians and for Boston Pizza,” says Adrian Fuoco, senior director of marketing for Boston Pizza. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about: patio and pizza.”


The chairs, designed to be precise, scaled-down replicas of actual patio chairs, were specially 3D printed using Food Safe materials.

"As long as I can remember, people have said those delivery pizza savers look like little patio tables” adds Paul Little, creative Director at john st., the agency who helped Boston Pizza create the furniture. “As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy. And that's what sitting on a Boston Pizza patio in summer is all about."

The initiative was announced on Boston Pizza’s social channels. A limited run of the chairs has been created and will be delivered with takeout orders from select Boston Pizza locations.
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Client

Advertiser: Boston Pizza International

Brand: Boston Pizza

Sr. Director of Marketing: Adrian Fuoco

Assistant Marketing Manager: Kayla Burchell

Marketing Manager: Caley French

Creative Agency

Creative Agency: john st.

Copywriter: Robbie Percy, Ryan Kukec

Art Director: Caroline Friesen

Producer: Erin Feldman

Chief Creative Officer: Angus Tucker

Executive Director: Cas Binnington

Head of Integrated Production: Aimee DeParolis

Team Lead: Ryan O’Hagan

Account Supervisor: Emily Farncomb

Production Company

Photography: Gas Company

3D Printing: 3D Phaktory

Category: Fast food , Retail and restaurants

Genre: Comedy , Experiential , PR