This New Suzuki Spot is a Neon-Hued Dodgem Rave

Red Brick Road has developed a bold new campaign for Suzuki Cars. Set on a dodgem ride within a fairground and directed by Blinkink’s Noah Harris, the campaign showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’ The campaign will run from 8th January 2018.

The idea stems from the insight that no matter how many times you get behind the wheel of a Suzuki, the sense of fun and elation does not fade - much like the sensation of riding at a funfair.

The TV spot introduces a high-energy dodgems track where Suzuki cars move in carefully choreographed sequences. This is Suzuki’s first range commercial featuring the all-new Suzuki Swift, Suzuki Vitara and Suzuki Ignis. The week-long shoot involved 10 stunt drivers and a set-built dodgems arena, bringing to life the infectious fun of the fair, via unique, graceful stunt driving. Suzuki UK will be running a 60" along with 30” and 10” cut-downs. Boosted by Sonz of a Loop De Loop Era’s “Far Out”, the TVC is a shot of energy and nostalgia that will resonate with consumers.

The ‘Enjoy the Ride’ campaign will be deployed through-the-line, with Red Brick Road creating digital display, social, print, CRM and Point of Sale. In the UK and Ireland, communications will also highlight Suzuki's striking financial service offers.

Richard Megson, Executive Creative Director of RBR, says: “We wanted to give Suzuki the creative platform that they deserve – packed with fun and originality, just like their cars.”

The hero range of Suzuki models is featured throughout the campaign, with the Ignis, new Swift and Vitara taking centre stage. Tammy Charnley, General Manager Marketing at Suzuki GB, adds: “Red Brick Road built the campaign on a truth we know will resonate. We’ve had incredible feedback from our Dealers to a preview of the campaign, and we’re excited to be running this bold, brave work to kick off 2018 with a bang.”