This Klarna Campaign from DDB Stockholm is the Smoothest Thing We've Seen

Klarna is one of Europe´s leading companies for online payments, and this week it's launching a new campaign based on the strategy of positioning Klarna´s payment solutions as 'smooth'. 

In the three commercials, created by DDB Stockholm, Klarna dramatizes this feeling of smoothness. In one of them a salmon takes a ride down a slide, another shows a cheese slider cutting an endless slice of cheese and in a third, we see a strange, hairy creature swimming in a pool.