This Cute Spot for Cancer Society of Finland Holds an Important Message

Children have limited opportunities to influence the choices their parents make. 

Whereas parents have every opportunity to make the right choice for their children's wellbeing.

When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly. 

Mikko & Marko created the film “The Breath Holder” which illustrates the child’s point of view of passive smoking. They tell a heartfelt story of a boy who fights against passive smoking with the only means within his reach.