This Condom Pack Only Opens When Both People Consent to Sex

BBDO and Tulipán, an iconic condom brand in Argentina, has launched an initiative aimed at promoting respect and consent in sexual relationships. For this campaign, the company developed a new box of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s four hands to open the pack. 

"Tulipán has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first", said the agency.

A limited edition of consent packs was developed and delivered free of charge at bars in Buenos Aires City.