This Christmas Campaign Inspires Donations to Support Futures of Canadian Youth in Care

Candela Strategies, a not-for-profit advertising agency dedicated to supporting charitable organisations, announces the launch of the 2024 Holiday Fundraising Campaign created for Children’s Aid Foundation of Canada (CAFC).

The centrepiece of this campaign is a powerful series of three videos featuring passionate CAFC lived expert advocates, designed to inspire donations that empower youth transitioning out of care by providing access to post-secondary education.

A Focus on Education as a Transformative Necessity

Candela Strategies identified a key insight: many donors view post-secondary education as a luxury rather than a fundamental need, especially when compared to essentials like food and shelter. The campaign addresses this misconception by showcasing the transformative potential of education, demonstrating how it equips youth to break cycles of adversity and build brighter futures.

The creative approach emphasises that education is the key to unlocking opportunities for youth to transition into stable, successful lives. By fostering hope, the campaign motivates people to act now and contribute to this vital cause.

Education Makes a Child Unstoppable

The campaign’s storytelling highlights the resilience and determination of youth from child welfare. Through compelling narratives of triumph over immense challenges, it shines a light on their ability to overcome adversity, with the help of CAFC and access to higher education.

This message is clear: Educated youth are UNSTOPPABLE. They just need your support.

The campaign leverages a diverse mix of digital platforms, including search ads, Facebook, Instagram, YouTube, Pinterest, and display ads, ensuring widespread reach and engagement. Running from November 1st to December 31st, 2024, the campaign aims to maximise donations during the holiday giving season.