• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


This 7-Eleven Christmas Jumper Can Sense How You Feel

7-Eleven in Sweden have created a Christmas jumper that can decide the price of saffron buns to help improve customers moods

This 7-Eleven Christmas Jumper Can Sense How You Feel

7-Eleven has created Christmas sweaters for their staff that analyses people’s well-being by reading traffic data, local weather, and social media posts. 

For a lot of people, the holiday season can be a stressful time. Sometimes even depressing. Fortunately, research shows that saffron makes us happier. For Swedes, that is great news because saffron-buns are a Swedish Christmas tradition. 

For this year’s holiday season, 7-Eleven Sweden, has developed real-time interactive Christmas sweaters that detect potential customers' well-being. The sweaters then dictate the price of the saffron-buns, based on the general level of stress and Christmas depression within its local area. 

The sweaters have built-in micro-computers that analyses social media posts, the current local traffic situation, as well as the weather. Three components that easily influence our general holiday spirit. When it senses that the local Christmas spirit is dropping, the Christmas sweaters activates a generous offer on 7-Eleven’s saffron-buns.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: 7-Eleven Sweden

Agency: Åkestam Holst NoA

Category: Retail Stores , Retail and Restaurants