This 7-Eleven Christmas Jumper Can Sense How You Feel
For this year’s holiday season, 7-Eleven Sweden, has developed real-time interactive Christmas sweaters that detect potential customers' well-being. The sweaters then dictate the price of the saffron-buns, based on the general level of stress and Christmas depression within its local area.
The sweaters have built-in micro-computers that analyses social media posts, the current local traffic situation, as well as the weather. Three components that easily influence our general holiday spirit. When it senses that the local Christmas spirit is dropping, the Christmas sweaters activates a generous offer on 7-Eleven’s saffron-buns.
Client: 7-Eleven Sweden
Agency: Åkestam Holst NoA
Category: Retail Stores , Retail and Restaurants