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Creative

This 7-Eleven Christmas Jumper Can Sense How You Feel

7-Eleven in Sweden have created a Christmas jumper that can decide the price of saffron buns to help improve customers moods

This 7-Eleven Christmas Jumper Can Sense How You Feel

7-Eleven has created Christmas sweaters for their staff that analyses people’s well-being by reading traffic data, local weather, and social media posts. 

For a lot of people, the holiday season can be a stressful time. Sometimes even depressing. Fortunately, research shows that saffron makes us happier. For Swedes, that is great news because saffron-buns are a Swedish Christmas tradition. 

For this year’s holiday season, 7-Eleven Sweden, has developed real-time interactive Christmas sweaters that detect potential customers' well-being. The sweaters then dictate the price of the saffron-buns, based on the general level of stress and Christmas depression within its local area. 

The sweaters have built-in micro-computers that analyses social media posts, the current local traffic situation, as well as the weather. Three components that easily influence our general holiday spirit. When it senses that the local Christmas spirit is dropping, the Christmas sweaters activates a generous offer on 7-Eleven’s saffron-buns.


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Client: 7-Eleven Sweden

Agency: Åkestam Holst NoA

Category: Retail Stores , Retail and Restaurants