Your best mates aren’t just mates for now, they're mates for life. But being mates for life sometimes means speaking up if you see them about to make a bad decision, like drinking and driving.
Director Josh Cohen’s dynamic, hyper-real style is in full effect here for THINK! Pint Block, an amusing but cautionary tale in collaboration with VMLY&R and The Department of Transport.
Shot in a flash forward style, this fast-paced film shows the incredible future two mates could have together, so long as one of them Pint Blocks the other and Josh clearly relishes in taking us all on this wild and emotional adventure with them.
Pint Block rounds off a busy year for Josh which has seen him create exciting, stylised worlds for a whole host of brands including Guinness, Walkers, Heinz, Adidas, Puma, Facebook and most recently 7up.
Josh is represented by OB Management for commercials, content and music videos.