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Creative

These Horses Can’t Stop Singing Because of All the New Millionaires in Sweden

Åkestam Holst’s campaign for ATG predicts big wins after horse betting deregulation in January

These Horses Can’t Stop Singing Because of All the New Millionaires in Sweden

ATG is the leading betting company in Sweden with a tradition of handing out big wins mainly on horse racing.
 
Deregulation of the betting market in Sweden in January has led to fierce competition on horse betting. The purpose of this campaign, created by agency Åkestam Holst, is to state that ATGs horses deliver more than anyone else in terms of wins. And they are happy for it, which calls for an opera duet or a Japanese romantic hit from the ‘60s.  

 
The films were directed by Robert Jitzmark, produced by Camp David and the VFX was by Swiss.

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