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Creative

These Footballers Say They Can't Dance. LOLA Proves Otherwise

Agency collaborates with Blur Producciones to prove that men can dance for Libero Magazine

These Footballers Say They Can't Dance. LOLA Proves Otherwise

“Football Dancing” is a tribute to men who think they can´t dance. Using the comfort zone of the football pitch, and a diverse range of music, Líbero proves that if you know how to play, you know how to dance.

“It seems incredible that guys can play an amazing match on the weekends but can´t do simple dance moves at the club later that night. We find it inspiring that by using football we can give confidence and security to men outside of the pitch,” says Pancho Cassis, Executive Creative Director of LOLA. “We didn´t want to just create fun and entertaining spots, but continue building on the insight that men can understand just about anything, if you explain it with football.”

Líbero magazine is the leading Spanish language football magazine that also covers a variety of themes such as culture, fashion and history.

“Football Dancing” follows the success of last years, “If they explain it with football” where Líbero and LOLA, spelled out everyday situations to men using football lingo.





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Client

Advertiser: Libero Magazine

Production Company

Production Company: Blur Producciones

Creative Agency

Creative Agency: LOLA

Category: Magazines , Media and Entertainment

Genre: Comedy