These Ads Encourage Would-Be Investors with Humorous Stories of Beginners

Sharesies AU has just launched an Australian campaign via a new brand platform created by BMF, 'Let’s Get Growing'. The Sharesies platform is a New Zealand-based investing platform. 

After winning a competitive pitch for the account, BMF has created a brand platform that celebrates investment as a long game. Because dreams are grown, step-by-step. No quick wins, no shortcuts. 

Investing can be intimidating and everyone should have the same opportunity to develop their wealth – whether you have $5 or $5m. The Sharesies platform makes investing easy, allowing anyone to invest across Australia, New Zealand and the US share markets with as little as 1 cent. The Sharesies platform has over 400,000 investors and was made accessible to Australians in 2021.

“Let’s Get Growing” dramatises the times we’ve been at the start of a journey, that’s paid off in the long run. It applauds being a beginner and the magic behind those first moments: a first kiss, learning to drive or even learning to play a new musical instrument. 

Says Pia Chaudhuri, executive creative director, BMF: “You’ve been a beginner many times in your life, but being one didn’t stop you then, and it shouldn’t stop you now. Investing can seem intimidating, but just like so many other things, it can be worth taking the plunge. We hope this campaign inspires and empowers investing novices to take heart in the fact we all have to start somewhere, and sometimes, pushing through the awkwardness can bring us one step closer to realising our dreams.”

Says Brooke Roberts, co-founder and director, Sharesies AU: “Sometimes, you just need a little bit of help to see the potential you already have. We want to empower our investors with the tools and knowledge to reach their personal goals. BMF’s platform is true to our brand and we hope it will get Aussies to take their first investment plunge, and continue to grow, with the Sharesies platform.”

The campaign will run in the Australian market across BVOD, OOH and digital and will be supported with a $10 retail offer covered by Sharesies AU, on sign-up.