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There's No Moment Too Big for Lexus in 2022 LX 600 SUV Campaign

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2022 Lexus LX 600 campaign from Team One follows the high achievers

There's No Moment Too Big for Lexus in 2022 LX 600 SUV Campaign

There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called ‘No Moment Too Big,’ for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with the launch spot: ‘Drumroll, Please’.

“The LX has been a beacon of capability and style for more than 25 years,” said Vinay Shahani, vice president of Lexus marketing. “With the all-new LX 600, our flagship luxury SUV, we built on that legacy by offering uncompromising performance, thoughtful design and human-centred technology that our guests need to tackle life’s big moments.”

The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy. For the LX 600, there is no stage too big, no moment too challenging and no test too demanding.

Created by Team One, ‘No Moment Too Big’ follows three LX 600 drivers—the athlete, the executive and the surgeon—as they prepare for big moments. In addition to showing off the sleek exterior and thoughtful interior design, the campaign takes a look inside the reinvented cabin, featuring Lexus Interface and Lexus’ first dual display configuration.

The film showcases the first-ever LX 600 Ultra Luxury grade that provides special attention to the passenger experience with executive seating that can massage and recline up to 48 degrees, controlled via an effortless rear touchscreen control panel in the centre armrest table.

In addition to the broadcast spot, the campaign includes advanced TV, digital, audio, social, print and out of home. The LX 600 media campaign reaches affluent high achievers as they live their on-the-go lifestyles, focus on their careers, pursue their passions, enjoy the rarer things in life, and lean on technology to stay organised. Notable media initiatives include:

  • iHeartMedia Bloomberg Podcast Sponsorship: Lexus will surround empowering content and equip the audience with the latest in news, technology and business through integrated host-read pre-, mid- and post-roll spots.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new LX 600 to the driveways of YouTube viewers.
  • Hearst ‘Project Tell Me’: Lexus will continue to sponsor this ongoing editorial initiative that amplifies voices within historically underrepresented communities, from cultural icons to everyday heroes.
  • Complex Networks: The all-new LX 600 will play a central role in a new-to-world docuseries on their award-winning food vertical, First We Feast, which will explore the inspiration and cultural influence of two culinary trailblazers who are changing the rules of what it means to be a modern chef. Also, the Lexus LX 600 will be the Automotive Exclusive partner of ComplexLand 3.0, an unrivalled metaverse shopping experience where lifestyle, sneaker culture, and NFT’s converge, May 25th-27th, 2022.
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Agency: Team One

CEO: Julie Michael

Project Management

Program Manager: Laura Schluckebier

Associate Director of Project Management: Jamie Lau

Project Manager: David Hefferly

Project Manager: Kersheral Jessup


Chief Creative Officer: Chris Graves

Executive Creative Director: Jason Stinsmuehlen

Creative Director: Jesse Blatz

Creative Director: Matt Lanzdorf

Art Director: Adam Bright

Copywriter: Luke Roloff

Director of Design: Tim Meraz

Creative Director: Tyler Doupe

Art Director: Ken Bones

Associate Creative Director: Justin Kaehler

National Account

Account Director: Amy Oars

Account Supervisor: Madison Rich

Assistant Account Executive: Chandler McKee

Content Production

Associate Director of Content Production: Leah Bohl

Associate Producer: Erick Sosa

Content Producer: Matt Hartz

Senior Supervisor, Music: Neil Cleary

Digital Production

Senior Digital Producer, Program Lead: Sarah Smith

Digital Producer: Danielle Wright

Senior Digital Producer: Mikette Miller

Senior Digital Producer: Maaren Hall

Associate Director, Interactive Production: Chad Bauer

Print Production

Senior Print Producer: Stephanie Delcarpio


Management Director, Media: Preston Larson

Media Director: Scott Thornton

Associate Media Director: Stacey Cho

Media Supervisor: Jennifer Gee

Media Supervisor: Chanelle Billones

Media Planner: Brianna Porrello

Media Planner: Tristan Gerardo

Assistant Media Planner: Savannah Pham


Associate Search Director: Cailin Lobb-Rabe

Search Media Manager: Kathryn O’Connell


Group Planning Director: Cliff Adams

Associate Director, Strategy: Trang Fieman

Associate Director, Digital Strategy: John Stallé

Director of Cultural Anthropology: Steven Garcia

Cultural Anthropologist: Tahni Candelaria


Account Director: Daphne Dobbs

Account Executive: Jesse Zand

Public Relations Specialist: Erin Schneider

Social Media

Account Supervisor: Melanie Guthrie Sanders

Business Affairs

Director of Business Affairs: David Peake


Junior Product Insights Specialist: Christopher Brake


Copy Supervisor: Kevin Helms

Senior Proofreader: Jeff Hoffman

Proofreader: Julia Gabrick

Proofreader: Jim Mills

Senior Proofreader: Mary Nadler

Digital Asset Management

Manager, Digital Asset Management: Stacey McKeever

Digital Asset Supervisor: Emily Kutami

Content Delivery Team

Studio Director: Scholastica Park

Senior Digital Artist: Tim Takanashi

Digital Artist: Ricky Chan

Senior Retoucher: Michael Martens

Senior Retoucher: Ban Tat

Senior Digital Artist: Quinn Diep


Senior Broadcast Traffic Manager: Faren Rose

Broadcast Traffic Manager: Elizabeth Romaine

Broadcast Traffic Manager: Jenny Reifenberg

Senior Digital Traffic Manager: Allan Rohrbaugh

Digital Ads Operations Manager: Krysten Yaminy


Digital Analytics Manager: Karen Kuo

Senior Analyst of Customer Relationships: Matthew Wendell

Cost Control

Senior Cost Control Specialist: Mary Lisska

Cost Control Specialist: Kimberly Bob

The Pub

Head of Production: Gina Grosso

Senior Editor / Multimedia Manager: Brian Gordon

Post Producer: Paloma Bido

Post Producer: Cody Pittard

Associate Producer: Alec Hoffman

Motion Graphics Manager: Rob Johnston

Editor: Greg Young

External Partners for Video Production

​​Production Company: MJZ

Director: Henry Hobson

President / Executive Producer: David Zander

Executive Producer: Kate Leahy

Head of Production: Janet Nowosad

Line Producer: Ed Calaghan

DP: Linus Sandgren


Editorial Company: Cabin Editing Company LLC

Post Production Company: Pariah

Telecine: Company 3

Music Company: SqueekEClean

Voiceover: Gaius Charles

Recording Studio: Juice Studios

Categories: Automotive, Cars

Team One, Tue, 12 Apr 2022 15:16:19 GMT