The Works Win Three Global Effies

The Works has won a Global Effie for the launch of Jim Beam’s Devil’s Cut – one of only three entries worldwide to receive the top honour.

The independent Sydney agency was awarded the Bronze Global Effie at a ceremony held in NewYork yesterday morning. Just nine entries were shortlisted and The Works wasthe only agency from Australasia to make the finals. It was recognised alongside its international agency partners StrawberryFrog in the US and Germany’s Jung von Matt. 

Devil’s Cut, a new product under the Jim Beam brand, launched last year with The Works produced  spot used in key markets including the US. The other two winning campaigns were Nike Football’s 'My Time Now' from Wieden+Kennedy and 'Febreze Global Azerbaijani Olympics' campaign by Grey.

The 2013 Global Effie Awards were decided by top communications executives from across the world at judging events held in Singapore, Mexico, London and New York.

Paul Swann, creative partner at The Works said: “It doesn’t get much better than winning an award that recognises the effectiveness of the advertising we produce. That’s the name of the game after all. What’s even better is that our work has not only delivered for Jim Beam locally but it has done the business internationally as recognized with this Global Effie.”

“Clients are increasingly buying into our model of ‘Creatives on the forefront’ where the idea generators are more accountable and involved in their business and thelayers of bureaucracy are stripped away. This award shows that it works.”

In January The Works was handed the global account for Jim Beam along with StrawberryFrog and Jung von Matt following a pitch involving several international agency networks. The three agencies have formed a joint venture partnership calledFutureWorks to manage the business with the brand’s first global campaign set to roll out later this year. Click here for the Global Effie results on page 9.