The Top 5 Most Musically Engaging Ads of Super Bowl 50
Too many wings, too much beer, and too weak of a Carolina defense. There’s a few reasons we were a little groggy this morning as we stuffed our headphones into our eardrums following Super Bowl Sunday. Like always, however, the music pumped us back up to par – especially the music of these #SB50 spots. Take a look at our review of the top 5 most musically engaging ads of 2016’s Super Bowl 50.
As they did last year with emerging indie band X Ambassadors, Jeep tapped up-and-coming artist Morgan Dorr to perform an original song to serve as the brand’s battle cry to bind its global community of drivers together. Created in partnership with DDB Chicago, “4x4ever” embodies the spirit of Jeep and its devoted consumer base perfectly, thanks in large part to the indie pop-rock anthem, a custom music track created specifically for the brand.
Editor: David Cea, Whitehouse Post/Chicago
Assistant Editor: Travis Hockswender
Head of Production: Diane Jackson, DDB Chicago
Head of Music and Talent: Linda Bres, DDB Chicago
Budweiser “Not Backing Down”
Drinking beer ain’t about orange slices and ponies no more, according to the club-ready spot “Not Backing Down” from Budweiser and ad agency Anomaly. “Not imported,” “Not a fruit cup,” and “Not backing down” are just a few of the lines of text that flash over scenes of hard-working, old-fashioned American beer-drinking, all set hypnotically do the bass-heavy instrumental “Day Ones” by producer Baauer. Originally featuring UK-based MC Novelist and New York-based rapper Leikeli47, “Day Ones” is the first single from Baauer’s debut album, Aa, to be released March 18.
Head of Production: Andrew Loevenguth, Anomaly/New York
Chief Creative Officer: Mike Byrne, Anomaly/New York
Senior Commercial Executive Producer: Gina Zapata, Anonymous Content
Editor: Aaron Tompkins, Rock Paper Scissors
T-Mobile “Restricted Bling”
One of the top performing ads of game-day, according to iSpot.tv, T-Mobile’s “Restricted Bling” features three wireless carrier representatives interrupting Drake during the filming of his popular “Hotline Bling” music video. The reps pick apart his now iconic lyrics and adjust them to suit their corporate needs; meanwhile, Drake shrugs charismatically at each change because they “won’t ruin the song at all.” While the song itself only played a minimal role in the story of the spot, music was at its forefront – there’s no stronger pathway to hit the hearts of an entire country of viewers than with the cultural cachet of music.
Executive Producer: Ali Brown, PRETTYBIRD
Executive Creative Director: Jason Lucas, Publicis/Seattle
Post Producer: Paula Jimenez, Method Studios
Chief Creative Officer: Andrew Christou
With the wonderfully protective Jason Schwartzman defending his honor, actor Alec Baldwin throws an opulent #SB50 party with a slew of celebrities, including Dan Marino, Missy Elliott, and the new Amazon Echo. Hilarity and parody ensue, but most notable of the Amazon “Party” ad is Missy Elliott’s obviously scripted shameless plug at the end of the spot. “Release that new song ‘Pep’ rally by Missy Elliott,” the songstress commands the Amazon Echo, and virtually drops her newest record via the commercial. “Pep Rally” is arguably Missy’s biggest release since stealing the limelight during last year’s Super Bowl halftime show, proving the value of the three-way ad-fest between the Super Bowl, brands, and artists.
Editor: Brian Williams, Saints Editorial
Director: Randy Krallman
Executive Producer: Franca Piacente, Leo Burnett (Toronto)
Chief Creative Officer: Judy John, Leo Burnett (Toronto)
Acura “What He Said”
No Super Bowl is right without a little Van Halen, so Acura invited the vocals of David Lee Roth into their spot, “What He Said.” To the tune of precision-crafted performance and heart-racing ignition, “Runnin’ With The Devil” soundtracks this dramatization close-up dramatization of the production process behind the Acura NSX. Interestingly enough, “What He Said” is also the first time Van Halen has allowed the song to be used in an ad, according to Auto Week. Apparently, the Van Halen brothers are big fans too.
Music Producer: Danica Bates, Mullen Lowe/Los Angeles
Executive Creative Director: Margaret Keene, Mullen Lowe/Los Angeles
Chief Creative Officer: Mark Wenneker
Production Company: a WHITELABEL product