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Opinion and Insight

The Time-Machine Effect: How to Master the Illusion of Time in Storytelling

PSN showcases a selection of its latest films to transport audiences across time and continents

The Time-Machine Effect: How to Master the Illusion of Time in Storytelling

When Einstein famously stated that ‘time is an illusion,’ he couldn’t have imagined how well his words could apply to the world of cameras, lights and action. At the beating heart of any production set in the past or the future lies this delicate illusion.  

How do you create an on-screen time-machine that convincingly transports the audience to a different reality? Whether it’s the candle-lit chambers of a medieval monastery, the sepia-hued hustle and bustle of 19th century Paris, or a gritty dystopian near-future, convincingly immersing audiences using the power of storytelling is nothing short of magic.

PSN Partners, working with producers shooting abroad, have brought countless stories to life through mastering this illusion. This selection of recently released films demonstrates this craft across brands including Hyundai, Grimbergen, Ubisoft, Mercedes, and Toyota, in addition to a stunning feature set in France.

PROGRESS


Brand: Hyundai
Market: Europe & UK
Location: Bangkok, Saraburi & Nakornpathom
More by PSN Thailand


LEGACY


Brand: Grimbergen
Market: Worldwide
Location: Bucharest
More by PSN Romania


 
COROLLA HYBRIDS - MOVE AHEAD

Brand: Toyota
Market: Worldwide
Location: Barcelona & Teruel
More by PSN Spain



THE DIVISION 2 – SURVIVORS


Brand: Ubisoft 
Market: Europe
Location: Kyiv
More by PSN Ukraine



"PLAY BY YOUR RULES" - FOREVER YOUNG


Brand: Mercedes
Market: Worldwide
Location: Miami 



KARDEC


Studio: Conspiração Filmes
Distribution: Sony Pictures Brazil
Location: Paris 
More by PSN France
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Category: Automotive , Cars

Genre: Scenic , Storytelling