The Time-Machine Effect: How to Master the Illusion of Time in Storytelling

When Einstein famously stated that ‘time is an illusion,’ he couldn’t have imagined how well his words could apply to the world of cameras, lights and action. At the beating heart of any production set in the past or the future lies this delicate illusion.  

How do you create an on-screen time-machine that convincingly transports the audience to a different reality? Whether it’s the candle-lit chambers of a medieval monastery, the sepia-hued hustle and bustle of 19th century Paris, or a gritty dystopian near-future, convincingly immersing audiences using the power of storytelling is nothing short of magic.

PSN Partners, working with producers shooting abroad, have brought countless stories to life through mastering this illusion. This selection of recently released films demonstrates this craft across brands including Hyundai, Grimbergen, Ubisoft, Mercedes, and Toyota, in addition to a stunning feature set in France.