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The Sync Agency Soundtracks Three New McDonald's Campaigns

29/06/2018
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Independent music consultancy, The Sync Agency, worked closely with Leo Burnett London to create, source and license music for the campaigns

The Sync Agency has announced it has soundtracked the latest three spots for McDonald's. 

First up was a bespoke contemporary version of the nursery rhyme “Girls & Boys Come Out To Play” for 60-second and 30-second TV ads to promote McDonald’s restaurants across the UK that are open 24 hours a day.

 The track was produced by regular collaborator, Norwegian artist & producer Christoffer Schou (Remington Super 60 / Musique Le Pop) with vocals by Wanda Rivera.

Following on from that was McDonald’s 2018 FIFA World Cup Global Campaign. The film, showing FIFA World Cup fans from various competing nations experiencing the emotional rollercoaster of being a football fan watching their team, is set to the popular Russian folk song “Kalinka” sourced by The Sync Agency after an extensive music search.

And thirdly is mid-2000s pop-punk track “What If”s + Maybe’s” by Bromheads Jacket providing the soundtrack to the new McDonald’s Wraps campaign that launched on UK TV this week.

 

The Sync Agency’s new online delivery platform was used for the music research on all three projects.  The bespoke web page enables instant direct feedback to facilitate a more collaborative process. Contact Marion McCormack for further information.

Sign up here for The Sync Agency’s regular Too Much Music! Playlist for their pick of new tracks, or follow them on Spotify here.

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