The Sweetspot and Singer TUA Invent the 'Sound Of Tomorrow' for Mercedes-Benz Trucks

'Knock, pluck, box, pick' - that's what the future sounds like. Singer TUA recorded and composed the 'Sound Of Tomorrow' and thus lays the foundation for the music video of the first long-distance electric truck from Mercedes-Benz Trucks.

The 'Sound of Tomorrow' is visualised by projection mapping and motion graphics, all creatively staged like never seen before. The impressive visuality of the music video, derived from sound, is something the directing duo no.odds came up with. The aim was to find a visual language that combines design, symbolism and music to tell a powerful story.

The Sweetspot was the film production behind the execution.

This project impresses with its innovative and unique approach: Good music meets stunning animations on a perfectly coordinated video projection. The team even went one step further and used the eActros itself as a projection screen. This creates a perfect symbiosis between viewer, camera movements, vehicle and music.