The Supermarket Becomes a Deadly Battleground in Brazilian Sardine Ad
‘Vai com Gosto’ (‘Go for it’). This is the line FCB Brasil chose for its first campaign for Gomes da Costa, a brand offering tinned food products.
The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled ‘The Battle for Dinner’. Through a fun and action-packed story, the production shows the challenging journey one multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels.
“Gomes da Costa is a brand that understands the hustle and bustle and the challenges of daily life, and helps by offering flavor and convenience. And that’s what we show in our campaign, with a good dose of humour,” commented Joanna Monteiro, CCO of FCB Brasil.
“The campaign transmits the brand's new positioning in a creative and very attractive way. We are very happy with the first results of this partnership, which promises to be very long lasting,” said Lucas Nouer, marketing manager of Gomes da Costa.
FCB Brasil won the account last year after a competitive bidding process.
