James Pham, digital innovation team lead at Show and Tell, has just been selected for the Perplexity AI Business Fellowship - an international program spotlighting 1,000 leaders shaping the future of AI. A select group of around 50 Canadians made the cut, and James is in this exclusive company.
The fellowship brings together experienced professionals in business, strategy, and go-to-market roles to explore practical, high-impact uses of AI across industries. Members gain early access to Perplexity’s Enterprise Pro platform, engage in expert-led workshops, and participate in ongoing dialogue with peers and thought leaders from fellow members representing companies such as NVIDIA, Sun Life, Volkswagen Canada, and RBC Canada.
James has emerged as an in-house expert on AI application and adoption. He not only understands the latest tools but also critically assesses them for effectiveness, ethics, and strategic fit. His approach recognises that not all systems are created equal, and that thoughtful integration matters more than trend-chasing.
For Show and Tell, this fellowship is more than recognition. It provides the agency with direct exposure to frontier AI capabilities, access to a global network of leading thinkers, and the opportunity to test, learn, and apply AI in ways that are grounded, responsible, and genuinely useful.
For its clients, it means working with a team that is not only aware of what’s possible - but equipped to deliver what’s practical, effective, and right for their business. It’s one more way Show and Tell is helping organisations stay ahead of the curve without losing sight of what really counts: clarity, creativity, and outcomes that matter.
To learn more about the fellowship, click here.