The Secret to Investing: New Goalsgetter Campaign for Nikko Am with Chemistry

To celebrate Nikko AM’s GoalsGetter online investment offering, Chemistry has launched a new brand platform, ‘Onto it investing’, which lets Kiwis into the best-kept secret in the investing world.

“Leading the new platform is our brand character, Wisdom, played by the multi-talented Renaye Tamati, who helps Kiwis from all walks of life to press play on their dreams through GoalsGetter,” said Jacqui Barry, senior copywriter at Chemistry.

“Wisdom is sassy, smart, and Kiwi through and through. She knows that investing with the experts who manage money for some of New Zealand’s biggest corporates is just onto it, which is why she’s letting the GoalsGetter secret out of the bag.”

Building wealth for everyone, GoalsGetter helps Kiwis create, track, manage and reach their financial goals through an online platform that is simple and educational, taking the guesswork out of what to invest in.

Sharon Evans, head of marketing for Nikko AM said: “Through this campaign we wanted to highlight how easy it is to invest with us. We manage money for many large corporate NZ companies and have done so for decades, so we wanted to let everyone know that this same level of knowledge and expertise is available to everyone."

"The ‘onto it investing’ brand platform that Chemistry has brought to life not only demonstrates our expertise, it also provides wisdom to our investors through education, simplification and support. Sometimes the wisest thing to do is to let the experts manage your investments while you get on with life. All investors need to do is to set their goals and sit back and watch it happen. We think the term ‘onto it investing’ really sums that up."

Launching this week, the new campaign will run nationwide on BVOD, social, OOH, digital and across bus backs and adshels.

Theo Larmer-Cottle, business director at Chemistry, said: “Nikko AM’s brief for this campaign let us flex our creative muscle to create something truly memorable and unique in what is an exceptionally congested category. It’s been a real team effort and we can't wait to see the work out in the streets of New Zealand.”

Chemistry is an independent brand response agency that works with some of the country’s leading retail, automotive, financial services and consumer brands, including Jaguar Land Rover, State, AMI, NZI, Samsung, Caltex and MTF Finance.